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This presentation provides an overview of Dartmouth College’s approach to creating outreach and teaching moments focused on helping scholars understand how to manage their scholarly identity online. Librarians within Dartmouth’s Scholarly Communication, Copyright, and Publishing Program provide expertise through consultation and education programs which enable researchers, scholars, writers, and artists to increase the visibility of their work in a way that makes sense to them in their own contexts. We offer guidance and advice for a diverse community in making the best choices in a field very crowded with options, both from non-profit and commercial entities. The presentation will provide examples of the types of programs and consultations services offered as well as the impact these approaches have had on Dartmouth’s scholarly community.