ENGG 390 Reports (MEM Students)

Degree Program

M.E.M

Year of Graduation

2018

Faculty Advisor

Geoff G. Parker

Document Type

Report

Publication Date

2018

Abstract

Wall Street Journal Tech Companies to Watch is a list published by Dow Jones that identifies the fastest growing businesses. An engagement email campaign related to this list was sent to target members, who work in Tech industry. The goal of this project is to analyze data and report on how target members stick with the WSJ subscriptions over time by different engagement levels, which can reflect the impact of the email campaign aforementioned. A standardized SAS data analysis flow and a report were created, which work as a template for future higher efficiency reporting and further, discussions and analysis on the report were provided.

Level of Access

Restricted: Campus/Dartmouth Community Only Access

Available for download on Friday, September 10, 2021

Restricted

Available to Dartmouth community via local IP address.

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