Year of Graduation
Dow Jones & Company, Princeton, New Jersey
Geoff G. Parker
Wall Street Journal Tech Companies to Watch is a list published by Dow Jones that identifies the fastest growing businesses. An engagement email campaign related to this list was sent to target members, who work in Tech industry. The goal of this project is to analyze data and report on how target members stick with the WSJ subscriptions over time by different engagement levels, which can reflect the impact of the email campaign aforementioned. A standardized SAS data analysis flow and a report were created, which work as a template for future higher efficiency reporting and further, discussions and analysis on the report were provided.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Qian, Junyi, "Standardized analysis and reporting on member subscription for WSJ campaigns" (2018). ENGG 390 Reports (MEM Students). 10.
Available for download on Friday, September 10, 2021
Available to Dartmouth community via local IP address.