ENGG 390 Reports (MEM Students)
Degree Program
M.E.M
Year of Graduation
2022
Sponsor
TikTok Inc. Mountain View, CA
Faculty Advisor
Eric Bish
Document Type
Report
Publication Date
Fall 9-11-2022
Abstract
TikTok already has a very high penetration of young audiences, and the content ecosystem is dominated by entertainment and childish content. To change the brand perception and attract more older adult users to the platform, TikTok needs to provide more mature and informative content. This ENGG 390 project focuses on an end-to-end data analysis on the current status of content consumption diversity and user engagement in different user segments. The analysis report drew many insights on user preference and content ecosystem. The output also provided user growth strategies which were adopted by A/B testing experiments.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Dong, Ying, "User Level Consumption Analysis of TikTok Ecosystem" (2022). ENGG 390 Reports (MEM Students). 174.
https://digitalcommons.dartmouth.edu/engs390/174
Restricted
Available to Dartmouth community via local IP address.