Year of Graduation
TikTok Inc. Mountain View, California
TikTok already has a very high penetration of young audiences, and the content ecosystem is dominated by entertainment and childish content. To change the brand perception and attract more older adult users to the platform, TikTok needs to provide more mature and informative content. This ENGG 390 project focuses on an end-to-end data analysis on the current status of content consumption diversity and user engagement in different user segments. The analysis report drew many insights on user preference and the content ecosystem. The output also provided user growth strategies adopted by A/B testing experiments.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Dong, Ying, "User Level Consumption Analysis of TikTok Platform" (2022). ENGG 390 Reports (MEM Students). 191.
Available for download on Friday, September 05, 2025
Available to Dartmouth community via local IP address.