ENGG 390 Reports (MEM Students)

Degree Program

M.E.M

Year of Graduation

2021

Faculty Advisor

Ross Aiken Gortner III

Document Type

Report

Publication Date

2020

Abstract

The Electronic Sensing division at Honeywell benefits from high level analytical insights into products’ performance and is visualized on a Salesforce dashboard. While this proves to be relevant from a sales perspective, it lacks marketing-based solutions and strategy analysis. To ensure a marketing benefit, data analytics strategies were formulated with a fresh outlook for the magnetics family using marketing tools and Microsoft Excel. Along with this, a Tableau dashboard was created to improve the visualization aspect of the current dashboard. An estimation suggests that these changes have time savings by 83.33% and increase profits by $770,000.

Level of Access

Restricted: Campus/Dartmouth Community Only Access

Available for download on Tuesday, September 07, 2021

Restricted

Available to Dartmouth community via local IP address.

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