ENGG 390 Reports (MEM Students)

Degree Program

M.E.M

Year of Graduation

2021

Faculty Advisor

Geoff G. Parker

Document Type

Report

Publication Date

Summer 2020

Abstract

Ipsen is a global biopharmaceutical leader dedicated to improving lives through innovative medicines in oncology, neuroscience, and rare diseases. The project for the summer was integrating third-party and internal pharmaceutical market datasets originating from disparate sources to generate integrated insights on patient market basket. The outcome of the project was to create a 360° view of the patients in the therapeutic areas Ipsen serves. Further, significant impact would be created by generating more informed trade-off decisions in contract negotiations, marketing budget allocations, and benchmarking market share across demography and distribution channels.

Level of Access

Restricted: Campus/Dartmouth Community Only Access

Restricted

Available to Dartmouth community via local IP address.

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