Willingness to pay for a telemedicine-delivered healthy lifestyle programme

Document Type


Publication Date


Publication Title

Journal of Telemedicine and Telecare


Department of Computer Science

Additional Department

Geisel School of Medicine


Introduction: Effective weight-management interventions require frequent interactions with specialised multidiscipli- nary teams of medical, nutritional and behavioural experts to enact behavioural change. However, barriers that exist in rural areas, such as transportation and a lack of specialised services, can prevent patients from receiving quality care.

Methods: We recruited patients from the Dartmouth-Hitchcock Weight & Wellness Center into a single-arm, non- randomised study of a remotely delivered 16-week evidence-based healthy lifestyle programme. Every 4 weeks, partic- ipants completed surveys that included their willingness to pay for services like those experienced in the intervention. A two-item Willingness-to-Pay survey was administered to participants asking about their willingness to trade their face- to-face visits for videoconference visits based on commute and copay.

Results: Overall, those with a travel duration of 31–45 min had a greater willingness to trade in-person visits for telehealth than any other group. Participants who had a travel duration less than 15 min, 16–30 min and 46–60 min experienced a positive trend in willingness to have telehealth visits until Week 8, where there was a general negative trend in willingness to trade in-person visits for virtual. Participants believed that telemedicine was useful and helpful.

Conclusions: In rural areas where patients travel 30–45 min a telemedicine-delivered, intensive weight-loss interven- tion may be a well-received and cost-effective way for both patients and the clinical care team to connect.



Original Citation

Vanessa K. Rauch, Meredith Roderka, Auden C. McClure, Aaron B. Weintraub, Kevin Curtis, David F. Kotz, Richard I. Rothstein, and John A. Batsis. Willingness to pay for a telemedicine-delivered healthy lifestyle programme. Journal of Telemedicine and Telecare. Sage, June 2020. doi:10.1177/1357633X20943337. PMID: 32781892.