BMJ - British Medical Journal
Objective: To determine whether the quality of press releases issued by medical journals can influence the quality of associated newspaper stories.
Schwartz, Lisa M.; Woloshin, Steven; Andrews, Alice; and Stukel, Therese A., "Influence of Medical Journal Press Releases on the Quality of Associated Newspaper Coverage: Retrospective Cohort Study" (2012). Open Dartmouth: Faculty Open Access Articles. 670.