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Abstract

This essay describes an experiment in scholarly presentation and ethnographic representation. The project, called folkvine.org, focuses on folk art and artists in Florida. It specifically examines Ruby C. Williams, Taft Richardson, Diamond Jim Parker, the Scott family, and Ginger LaVoie among many other folk and outsider artists represented on the website. Design functions as a crucial aspect of the content to illuminate the sensibility of the artists and traditions explored. The visceral, visual, and sonic modes function not as ornamentation. The visceral design of scholarship, not merely an ornament or a necessarily invisible lens for scholarship, has unique advantages. This essay describes those strategies and advantages of e-Media scholarship -- not scholarship about media or e-Media, but scholarship online.

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