Date of Award

Summer 7-2-2022

Document Type

Thesis (Master's)

Department or Program

Master of Arts in Liberal Studies

First Advisor

Peter DeShazo

Second Advisor

Eric Ramsey

Third Advisor

Tom Zoellner


My thesis aims to investigate how a mobile application called Future Farmers ©, that connects farmers with retailers bypassing middlemen, can increase farmers’ bargaining power thereby creating an equitable food system. More specifically, my thesis seeks to analyse the application’s viability in the country of Georgia. Drawing upon primary data collected through interviews with farmers and retailers as well as a review of relevant literature, this research will utilize a mixed-methods approach to explore the impact of this technology on the agricultural industry in Georgia. The company’s revenue projections and market access are just some aspects evaluated while qualitative information is analysed regarding the wider social- economic effects of the said technology. This holistic research approach provides insight into understanding what potential impact this technology has on creating an equitable agricultural value chain in the country of Georgia.