From Chaos to Cohesion: Building a Brand Kit

Author

Brooke KriesFollow

Document Type

Lesson Plan and Materials

Publication Date

2025

Abstract

From Chaos to Cohesion: Building a Brand Kit is a lesson designed for undergraduate students to show how a strong visual identity supports an organization’s mission and goals. Utilizing interactive instruction, guided exercises, individual exploration, and peer discussions, students will learn how elements, such as typography, logos, and color can shape public perception and align with audience expectations. By the end of the lesson, students will have created a sample brand kit and graphic to reflect an organization’s purpose and tone.

This lesson integrates marketing theory, real-life examples, and independent hands-on learning to encourage creativity, collaboration, and strategic thinking. Students will be able to reflect on how cohesive design can enhance an organization. Ultimately, this lesson empowers students to not only understand marketing decisions, but also empower them to craft professional, mission-oriented brand identities for their own clubs and organizations on campus. Therefore, this lesson is applicable to their academic, social, and professional lives.

Comments

Building a Brand Kit © 2025 by Brooke Kries is licensed under CC BY 4.0