ENGG 390 Reports (MEM Students)
Degree Program
M.E.M
Year of Graduation
2018
Sponsor
Dow Jones & Company, Princeton, New Jersey
Faculty Advisor
Geoff G. Parker
Document Type
Report
Publication Date
2018
Abstract
Wall Street Journal Tech Companies to Watch is a list published by Dow Jones that identifies the fastest growing businesses. An engagement email campaign related to this list was sent to target members, who work in Tech industry. The goal of this project is to analyze data and report on how target members stick with the WSJ subscriptions over time by different engagement levels, which can reflect the impact of the email campaign aforementioned. A standardized SAS data analysis flow and a report were created, which work as a template for future higher efficiency reporting and further, discussions and analysis on the report were provided.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Qian, Junyi, "Standardized analysis and reporting on member subscription for WSJ campaigns" (2018). ENGG 390 Reports (MEM Students). 10.
https://digitalcommons.dartmouth.edu/engs390/10
Restricted
Available to Dartmouth community via local IP address.