ENGG 390 Reports (MEM Students)
Degree Program
M.E.M
Year of Graduation
2023
Sponsor
SailPoint, Austin, TX
Faculty Advisor
Geoff G. Parker
Document Type
Report
Publication Date
Summer 9-6-2022
Abstract
SailPoint is an identity security software company famous for its identity platforms. SailPoint has introduced several new products and modules recently but have difficulty acquiring new customers. Runqing, as Go-to-Market strategy and operations Intern, was responsible for defining success metrics for new products, designing optimal product bundles, working out customer targeting, marketing messaging and competitive strategies. The new product bundles with proposed customer targeting strategies have gained over 4M dollars over the last month and will be launched in October in large scale, which serve as a foundation for SailPoint to grab more market share and build stronger brand awareness.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Liu, Runqing, "Go-to-Market Strategy Design for IGA(Identity Governance and Administration) Products" (2022). ENGG 390 Reports (MEM Students). 204.
https://digitalcommons.dartmouth.edu/engs390/204
Restricted
Available to Dartmouth community via local IP address.