ENGG 390 Reports (MEM Students)
Degree Program
M.E.M
Year of Graduation
2021
Sponsor
Indium Corporation, Clinton, NY
Faculty Advisor
John Harris
Document Type
Report
Publication Date
2020
Abstract
This project focused on building a strategic market plan for a patented new developed product that is used to replace a current technology for metal 3D printers. I assessed the market size and forecasted sales using the Monte-Carlo simulation method by conducting market research and customer interviews. I also developed product pricing and positioning strategy and cross-functionally worked with engineers on testing the feasibility of the product improvements. The result is the market plan that is used to prepare for the beta testing and launching stages of the product.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Tao, Ziqing, "Market plan for launching the new developed product for 3D printer" (2020). ENGG 390 Reports (MEM Students). 56.
https://digitalcommons.dartmouth.edu/engs390/56
Restricted
Available to Dartmouth community via local IP address.
