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Student Class

2027

Student Affiliation

Independent Study

First Advisor

Ho-Chun Herbert Chang

First Advisor Department

Quantitative Social Science Program

Description

Content creator collaborations have emerged as a significant strategy for enhancing digital viewership and revenue. While existing research has explored the general impact of collaborations, none have looked at potential inequities present in such collaborations. The aim of this study is to examine gender inequality and quantify synergy in content creator interactions. Utilizing Shapley value analysis, a tool from cooperative game theory, we computed the synergy of gendered collaborations. We employed textual and network analysis to further compare collaborations. We offer insight into the streamer collaborations dynamics and their implications for gender equality in the digital space.

Publication Date

2024

Keywords

Creator economy, content collaboration, gender inequality, network analysis, shapley game theory

Disciplines

Gender and Sexuality | Inequality and Stratification | Quantitative, Qualitative, Comparative, and Historical Methodologies

Quantifying Synergy and Gender Inequality of Content Creator Collaborations in Video Game Streaming

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