Author ORCID Identifier
https://orcid.org/0009-0008-1409-1747
Document Type
Lesson Plan and Materials
Publication Date
2025
Abstract
This lesson introduces undergraduate students to rigorous thematic analysis as a tool for gaining insights from qualitative interviews. Aimed at students with some familiarity in Design Thinking, it emphasizes the role of interviewing in understanding user experiences and informing human-centered research. This might be the first lesson in a multi-lesson sequence, allowing the next lesson to go deeper into insights of what design researchers gather from their thematic coding. Through a mix of lecture, individual coding, and small-group coding, students learn to distinguish between inductive and deductive coding and apply these methods to sample interviews. The lesson fosters active learning and collaboration, encouraging students to think critically about how coding decisions shape their findings. Rather than focusing on correctness, assessment centers on comprehension, reasoning, and communication of process. Adaptable to different levels and disciplines, this lesson can be taught as part of a design thinking or qualitative research course, or as a standalone introduction to interview analysis.
Comments
Qualitative Interview Coding Lesson Plan © 2025 by Caroline Moore is licensed under CC BY 4.0.