ENGG 390 Reports (MEM Students)
Degree Program
M.E.M
Year of Graduation
2021
Sponsor
Honeywell International, Inc.
Faculty Advisor
Geoff G. Parker
Document Type
Report
Publication Date
2020
Abstract
The Electronic Sensing division at Honeywell benefits from high level analytical insights into products’ performance and is visualized on a Salesforce dashboard. While this proves to be relevant from a sales perspective, it lacks marketing-based solutions and strategy analysis. To ensure a marketing benefit, data analytical strategies were formulated with a fresh outlook for the magnetics product family using marketing tools such as Microsoft Excel. Along with this, a Tableau dashboard was introduced to improve the visualization and analytical aspect of the current dashboard. An estimation suggests that these changes have time savings by 83.33% and increase profits by $770,000.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Tadimeti, Tanvi, "Development of Data Analytics and Tableau Dashboard Creation with Product Marketing Solutions Division for Magnetic Sensors" (2020). ENGG 390 Reports (MEM Students). 105.
https://digitalcommons.dartmouth.edu/engs390/105
Restricted
Available to Dartmouth community via local IP address.
