ENGG 390 Reports (MEM Students)
Title
Degree Program
M.E.M
Year of Graduation
2021
Sponsor
Honeywell Richardson, TX
Faculty Advisor
Geoff G. Parker
Document Type
Report
Publication Date
2020
Abstract
The Electronic Sensing division at Honeywell benefits from high level analytical insights into products’ performance and is visualized on a Salesforce dashboard. While this proves to be relevant from a sales perspective, it lacks marketing-based solutions and strategy analysis. To ensure a marketing benefit, data analytics strategies were formulated with a fresh outlook for the magnetics family using marketing tools and Microsoft Excel. Along with this, a Tableau dashboard was created to improve the visualization aspect of the current dashboard. An estimation suggests that these changes have time savings by 83.33% and increase profits by $770,000.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Tadimeti, Tanvi, "Abstract" (2020). ENGG 390 Reports (MEM Students). 68.
https://digitalcommons.dartmouth.edu/engs390/68
Restricted
Available to Dartmouth community via local IP address.