ENGG 390 Reports (MEM Students)
Degree Program
M.E.M
Year of Graduation
2022
Sponsor
eBay
Faculty Advisor
Mark Cantrell
Document Type
Report
Publication Date
Fall 9-12-2022
Abstract
A customer's shopping cart is an essential component of their experience on eBay. Despite this, eBay's cart conversion rate is low. This project exploration will dive into aspects of how eBay can use the cart badge and signals to increase conversions and possibly reduce cart abandonment. A 1% increase in checkout visits from cart translates to $50M of incremental GMB. The scope of the project is to build a working proof of concept that will include the prioritization formula and framework for signals and badges shown in the cart and contribute towards the increase in conversion.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Annamaneni, Harini Rao, "Prioritization Framework For Badges And Signals In Cart" (2022). ENGG 390 Reports (MEM Students). 168.
https://digitalcommons.dartmouth.edu/engs390/168
Restricted
Available to Dartmouth community via local IP address.