ENGG 390 Reports (MEM Students)

Degree Program

M.E.M

Year of Graduation

2019

Faculty Advisor

John Harris

Document Type

Report

Publication Date

Fall 9-14-2018

Abstract

The Deals Strategy focuses in projects such as market assessment for expansion for MENA (Middle East and North Africa) clients. A typical project involves data analysis & model building. However, there is a dearth of data in middle-east. Several weeks are wasted in primary research to estimate & gather missing data and to produce high-level metrics even before beginning the project. Another issue is geopolitical instability of the region that makes it hard to decide geographic expansion strategy.

The tool cuts down this the time and effort by providing the key metrics in retail industry for the top 10 sub-sectors. The other part of the tool helps the team / client to decide the geography for market entry using a predictive model based on macroeconomic indicators.

Level of Access

Restricted: Campus/Dartmouth Community Only Access

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Available to Dartmouth community via local IP address.

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