ENGG 390 Reports (MEM Students)
Degree Program
M.E.M
Year of Graduation
2021
Sponsor
Marqeta, Oakland, California
Faculty Advisor
Eric S. Bish
Document Type
Report
Publication Date
Fall 9-8-2020
Abstract
Marqeta is a prepaid card issuing and processing platform with an open API. Marqeta is building an integrated, end-to-end application, app.marqeta.com (AMC), to support its entire customer journey which is currently in Beta stage. As an intern, I worked on two important stages of AMC’s Product Development Life Cycle - Release and Track. I identified relevant product metrics and designed an interactive dashboard to track the success of AMC as we launch it for General Availability. The insights from the dashboard was then used in strategizing the Go-to-market plan to release AMC for General Availability from Beta stage.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Muruganandham, Keerthana, "A Metrics-Driven Go-To-Market Plan For Marqeta’s Integrated SaaS Product" (2020). ENGG 390 Reports (MEM Students). 75.
https://digitalcommons.dartmouth.edu/engs390/75
Restricted
Available to Dartmouth community via local IP address.
