ENGG 390 Reports (MEM Students)

Degree Program

M.E.M

Year of Graduation

2021

Faculty Advisor

Eric S. Bish

Document Type

Report

Publication Date

Fall 9-8-2020

Abstract

Marqeta is a prepaid card issuing and processing platform with an open API. Marqeta is building an integrated, end-to-end application, app.marqeta.com (AMC), to support its entire customer journey which is currently in Beta stage. As an intern, I worked on two important stages of AMC’s Product Development Life Cycle - Release and Track. I identified relevant product metrics and designed an interactive dashboard to track the success of AMC as we launch it for General Availability. The insights from the dashboard was then used in strategizing the Go-to-market plan to release AMC for General Availability from Beta stage.

Level of Access

Restricted: Campus/Dartmouth Community Only Access

Restricted

Available to Dartmouth community via local IP address.

Share

COinS