Emotional Affective Congruence Between TV Show Narrative and Subsequent Ad

Author

Nikita Shaiva, Dartmouth College

Date of Award

6-10-2018

Document Type

Thesis (Undergraduate)

Department or Program

Cognitive Science

First Advisor

Adina Roskies

Recommended Citation

Shaiva, Nikita, "Emotional Affective Congruence Between TV Show Narrative and Subsequent Ad" (2018). Dartmouth College Undergraduate Theses. 257.
https://digitalcommons.dartmouth.edu/senior_theses/257