ENGG 390 Reports (MEM Students)
Degree Program
M.E.M
Year of Graduation
2022
Sponsor
Andreas Savvides, Natick, MA Gaurav Sharma, Natick , MA
Faculty Advisor
Prof Eric Bish
Document Type
Report
Publication Date
Fall 9-18-2022
Abstract
Cognex Corporation is a leading manufacturer of machine vision and barcode scanning devices. The company is building software solutions for these vision systems for device management, remote monitoring and alerting, and performing analytics on the data collected. The company intends to sell this software as a subscription service to its customers. It is a new avenue and a shift from the traditional business model. This project creates a go-to-market strategy for these B2B SaaS applications, that includes pricing strategy, prioritization of features to build, building an ideal customer profile, and collecting data to support subscription pricing.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Gawali, Satyam, "A go-to-market strategy for the Edge Intelligence platform and its associated applications" (2022). ENGG 390 Reports (MEM Students). 140.
https://digitalcommons.dartmouth.edu/engs390/140
Restricted
Available to Dartmouth community via local IP address.
