ENGG 390 Reports (MEM Students)
Degree Program
M.E.M
Year of Graduation
2019
Sponsor
Greg Lord Associate Vice President of Marketing SmartBear Software Somerville, Massachusetts
Faculty Advisor
Geoff G. Parker
Document Type
Report
Publication Date
9-2018
Abstract
Companies with inbound business-to-business, trial-based marketing models rely on driving leads and sales through innovative products and engaging technical content to attract the target audience. I was responsible for developing the unique value proposition of SmartBear Software’s ‘Test’ products to drive demand through various company channels. This involved leading a Beta program to support the Engineering Team with a new product release, creating Search-Engine-Optimized content to guide prospects down the customer-journey funnel, and supporting the Sales Team with an analysis of the “Closed Won/Lost” opportunities over the last three years for TestComplete; SmartBear’s flagship automated functional user-interface testing tool.
Level of Access
Restricted: Campus/Dartmouth Community Only Access
Dartmouth Digital Commons Citation
Unnithan, Lekshmi, "A Product Marketing Solution to Drive Test-Product Sales for SmartBear Software" (2018). ENGG 390 Reports (MEM Students). 34.
https://digitalcommons.dartmouth.edu/engs390/34
Restricted
Available to Dartmouth community via local IP address.